Biting My Nails: My First Press Release

Last night, one of my very best friends helped me write my first-ever PDF Press Release to announce that my jewelry was featured in the April 2009 issue of ELLE Magazine. It's sort of funny....I've worked as a technical and marketing writer for many years, and I've written and helped write press releases quite often in my professional life...So, you'd think writing a press release for my little jewelry company would come naturally...but NO, writing about my news made me completely nervous and I was stumped about how to get started.

Fortunately, I have good friends in real-life who are there to support me and my nail-biting habit, and they stepped in to get the words going and give me the confidence that I was lacking.

In addition to writing your release, there is also the question of when and how to distribute it. I thought this article, gave some really good advice. I also ended up researching and locating local submission links to newspapers and publications in my geographic area.

In this whole process, I discovered a that the Etsy Marketing blog had some good ideas that might help new owners of craft businesses get started with writing press releases.

I honestly don't know what to expect, if anything at all, but I thank you for letting me turn my blog into a public diary today.